The Journal
Stories, guides, and the craft behind the cup.
Brewing
The 30-Second Rule That Changed My Pour-Over
Most coffee guides tell you to bloom for 30 seconds. We timed 47 pours to find out why the clock is often wrong, and how...
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Brewing Tips
What Your Coffee Bloom Is Actually Telling You
That bubbling dome of CO2 isn't just satisfying to watch. It's a real-time freshness indicator. Learn what the bloom is actually revealing about your roast...
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Brewing Tips
What is the Coffee Bloom? The Science of Freshness.
The best cup of coffee you’ve ever had wasn’t an accident, it was chemistry. Discover why the "bloom" is the only true proof of a...
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