Privacy Policy

Overview

Our commitment to your privacy

Good Grounds operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Good Grounds is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Section 1

Personal Information We Collect

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details: Name, address, billing address, shipping address, phone number, and email address.
• Financial information: Credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information: Username, password, security questions, preferences, and settings.
• Transaction information: The items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.
• Communications with us: The information you include in communications with us, for example, when sending a customer support inquiry.
• Device information: Information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information: Information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Section 2

Information Sources

We may collect personal information from the following sources:

• Directly from you: When you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services: From your device when you use our products or services, visit our websites, and through the use of cookies and similar tracking technologies.
• From our service providers: When we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties.

Section 3

How We Use Your Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services: To perform our contract with you, process payments, fulfill orders, remember your preferences, send notifications related to your account, manage subscriptions, arrange shipping, facilitate returns, and create a customized shopping experience.
• Marketing and Advertising: To send marketing and promotional communications by email, text, or mail, and to show you online advertisements based on your activity, previous purchases, or cart items.
• Security and Fraud Prevention: To authenticate your account, provide secure shopping, detect and investigate malicious activity, and protect public safety. (You are responsible for keeping your account credentials safe).
• Communicating with You: To provide customer support, be responsive, and maintain our business relationship.
• Legal Reasons: To comply with applicable laws, respond to legal processes, litigate, and enforce our terms and policies.

Section 4

How We Disclose Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy:

• With Shopify: Vendors and third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, shipping).
• With business and marketing partners (including Meta Platforms, Inc.): We share customer activity data to deliver personalized advertising. Specifically, we utilize the Meta Pixel, Meta Advanced Matching, and Meta Conversions API (CAPI) to securely transmit web activity (product views, cart additions, search terms, initiated checkouts, and purchases) along with customer identifiers (Customer Click ID, Customer Agent ID, name, email, and address) to Meta. You can disconnect this data from your Facebook account at any time by adjusting your settings for Off-Facebook Activity.
• Consent & Social Integrations: When you request or consent to disclosure, such as for fulfillment shipping or through the use of social widgets or login integrations.
• Corporate Groups: Within our affiliates or corporate structure.
• Business Transactions & Legal Defense: In connection with a merger, bankruptcy, or to comply with search warrants, subpoenas, and to defend our rights.

Section 5

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of our store. Information you submit is transmitted to and processed by Shopify (including internationally). To protect and grow our business, we use enhanced features that incorporate data from your interactions with our store along with other merchants. In these circumstances, Shopify is the data controller. To learn more, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Section 6

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to non-affiliated sites, please review their security and privacy controls. We do not guarantee and are not responsible for the privacy or security of such sites. Information you share on public or semi-public venues, including social networking platforms, may be viewable by other users without limitation.

Section 7

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian and believe a child has provided us data, please contact us to request its deletion. As of the Effective Date, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16.

Section 8

Security & Retention

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure in transit. We recommend using secure channels for sensitive information.

How long we retain your personal information depends on operational and legal factors, such as whether we need the data to maintain your account, provide Services, comply with tax or legal obligations, resolve disputes, or enforce contracts.

Section 9

Your Rights & Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, and we may decline requests where permitted by law:

• Right to Access / Know: Request access or a copy of the data we hold.
• Right to Delete: Request deletion of your personal footprints.
• Right to Correct: Fix inaccurate account, address, or payment details.
• Right of Portability: Request standard transfer of your data to a third party.
• Right to Opt-Out of Sale or Sharing: Opt out of targeted ad sharing or personalized profiling.
• Managing Communication Preferences: Unsubscribe from marketing emails at any time using the unsubscribe link. (Transactional billing and shipping emails will still be sent).

We will not discriminate against you for exercising rights. We verify your identity before processing requests, and you may designate an authorized agent with written proof of representation. For Shopify data rights, you can visit Shopify Privacy Portal.

Section 10

Complaints & Transfers

Complaints

If you have complaints about how we process data, please contact us. You may also appeal our decision or lodge a complaint with your local data protection authority.

International Data Transfers

We may transfer, store, and process your data outside your resident country. If transferring from the EEA or UK, we rely on standard safeguards like European Commission Standard Contractual Clauses to guarantee protection.

Section 11

Changes & Contact

Policy Updates

We may update this Privacy Policy from time to time. We will post updates directly on this page, adjust the date at the top, and notify you as required by law.

Contact Us

Should you have any questions, or would like to exercise any of the rights available to you, reach out directly:

• Email: hello@drinkgoodgrounds.co
• Mailing Address: Good Grounds, 815 Mission Ave, Suite 202, Oceanside, CA, 92054, US